What is Aspect Ratio?
The proportional relationship between the width and height of an image or video screen.
What is it?
Aspect ratio describes the shape of your video. It's written as Width:Height. 16:9 is the standard widescreen (YouTube/TV). 9:16 is vertical (TikTok/Reels). 1:1 is square (Instagram Posts).
Why it matters
Using the wrong aspect ratio results in black bars or awkward cropping. Platforms favor content that fits their native format (e.g., TikTok algorithms push 9:16 videos).
How to use it
Always record or edit in the aspect ratio of your target platform. Snipclip allows you to reframe your landscape recordings into vertical or square formats automatically.
Ready to apply this?
Snipclip makes it easy to handle aspect ratio and more.
Related Terms
16:99:16vertical video